AI in Finance: Applications, Examples & Benefits


Despite billions of dollars spent on change-the-bank technology initiatives each year, few banks have succeeded in diffusing and scaling AI technologies throughout the organization. Among the obstacles hampering banks’ efforts, the most common is the lack of a clear strategy for AI.6Michael Chui, Sankalp Malhotra, “AI adoption advances, but foundational barriers remain,” November 2018, Two additional challenges for many banks are, first, a weak core technology and data backbone and, second, an outmoded operating model and talent strategy. The decision for financial institutions (FIs) to adopt AI will be accelerated by technological advancement, increased user acceptance, and shifting regulatory frameworks. Banks using AI can streamline tedious processes and vastly improve the customer experience by offering 24/7 access to their accounts and financial advice services.

  • As the responsibility of data curation shifts from third party nodes to independent, automated AI-powered systems that are more difficult to manipulate, the robustness of information recording and sharing could be strengthened.
  • Information has historically been at the core of the asset management industry and the investment community as a whole, and data has been the cornerstone of many investment strategies before the advent of AI (e.g. fundamental analysis, quantitative strategies or sentiment analysis).
  • At the same time, many financial processes are consistent and well defined, making them ideal targets for automation with AI.
  • Thus, we believe that any financial process that relies on time-consuming manual steps, is rule-based, and involves large amounts of data, will not be immune to the trend.
  • The market value of AI in finance was estimated to be $9.45 billion in 2021 and is expected to grow 16.5 percent by 2030.
  • Here are a few examples of companies providing AI-based cybersecurity solutions for major financial institutions.

At the same time, through crowdsourced development communities, they were able to tap into a wider pool of talent from around the world. As market pressures to adopt AI increase, CIOs of financial institutions are being expected to deliver initiatives sooner rather than later. There are multiple options for companies to adopt and utilize AI in transformation projects, which generally need to be customized based on the scale, talent, and technology capability of each organization. From the survey, we found three distinctive traits that appear to separate frontrunners from the rest.


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CFOs can also collaborate with financial planning and analysis and business partners to allocate investments to generative AI and incorporate generative AI-influenced cost targets into the business plan. Across a diverse set of areas, 64% of finance organizations using AI report that its impact has either met or exceeded their expectations. These CFOs can expect this impact to compound as their more complex AI techniques mature and provide greater value in Year 2 or 3. As the chief steward for an organization’s financial health, the CFO must balance the risks and rewards of tools like generative AI. Three distinct conversations across leadership circles will help CFOs establish reasonable expectations and ensure that the use of generative AI creates value without introducing unacceptable risks.

  • The flip side of seeing the risks clearer is that banks must forecast better, allocate the cost with deep insights, and transfer the fund with speed and precision.
  • OCR technology is a subset of AI and is used extensively in financial institutions to automate tasks such as document processing, data extraction, and fraud detection.
  • In theory, using AI in smart contracts could further enhance their automation, by increasing their autonomy and allowing the underlying code to be dynamically adjusted according to market conditions.
  • The following companies are just a few examples of how artificial intelligence in finance is helping banking institutions improve predictions and manage risk.
  • However, banks must resolve several weaknesses inherent to legacy systems before they can deploy AI technologies at scale (Exhibit 5).

At the same time, the use of the same or similar standardised models by a large number of traders could lead to convergence in strategies and could contribute to amplification of stress in the markets, as discussed above. Such convergence could also increase the risk of cyber-attacks, as it becomes easier for cyber-criminals to influence agents acting in the same way rather than autonomous agents with distinct behaviour (ACPR, 2018[13]). Equally important is the design of an execution approach that is tailored to the organization.

To compete and thrive in this challenging environment, traditional banks will need to build a new value proposition founded upon leading-edge AI-and-analytics capabilities. Many bank leaders recognize that the economies of scale afforded to organizations that efficiently deploy AI technologies will compel incumbents to strengthen customer engagement each day with distinctive experiences and superior value propositions. This value begins with intelligent, highly personalized offers and extends to smart services, streamlined omnichannel journeys, and seamless embedding of trusted bank functionality within partner ecosystems. Ayasdi creates cloud-based machine intelligence solutions for fintech businesses and organizations to understand and manage risk, anticipate the needs of customers and even aid in anti-money laundering processes. Its Sensa AML and fraud detection software runs continuous integration and deployment and analyzes its own as well as third-party data to identify and weed out false positives and detect new fraud activity.

AI in Finance: 10 Use Cases You Should Know About in 2023

DataRobot provides machine learning software for data scientists, business analysts, software engineers, executives and IT professionals. DataRobot helps financial institutions and businesses quickly build accurate predictive models that inform decision making around issues like fraudulent credit card transactions, digital wealth management, direct marketing, blockchain, lending and more. Alternative lending firms use DataRobot’s software to make more accurate underwriting decisions by predicting which customers have a higher likelihood of default. Ensure financial services providers have robust and transparent governance, accountability, risk management and control systems relating to use of digital capabilities (particularly AI, algorithms and machine learning technology). As such, rather than provide speed of execution to front-run trades, AI at this stage is being used to extract signal from noise in data and convert this information into trade decisions.

Skilled Accounting Professionals

Companies can also look at making best-in-class and respected internal services available to external clients for commercial use. Value delivery could either include customizing offerings to specific client preferences, or continuously engaging through multiple channels via intelligent solutions such as chatbots, virtual clones, and digital voice assistants. Deloitte Insights and our research centers deliver proprietary research designed to help organizations turn their aspirations into action. OECD iLibrary

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Current and Near-Term Applications Augment Existing Processes

In this article, let’s dive deeper and understand how AI in accounting and finance is gathering a significant impact. Expense fraud is a pervasive problem that continues to plague companies of all sizes and industries. In fact, a recent survey by the Association of Certified Fraud Examiners found that organizations lose an estimated 5% of their revenue to fraud each year, nonprofit accounting: a guide to basics and best practices with expense reimbursement fraud being one of the most common types of fraud. Given that in most companies, 80% of invoices come from 20% of suppliers, the accuracy rates can be improved by training the model on supplier-specific invoices. Yokoy’s AI model uses pre-defined rules and learns from each receipt and expense report processed, getting smarter with time.

In a world where consumers and businesses rely increasingly on digital ecosystems, banks should decide on the posture they would like to adopt across multiple ecosystems—that is, to build, orchestrate, or partner—and adapt the capabilities of their engagement layer accordingly. In fact, a recent study found that AI algorithms outperformed traditional rule-based systems by up to 20% in detecting fraudulent credit card transactions. Additionally, AI-based fraud detection can process vast amounts of data in real-time, enabling financial institutions to detect suspicious activities with speed and accuracy.

What is machine learning (ML)?

In fact, 70 percent of frontrunners plan to increase their AI investments by 10 percent or more in the next fiscal year, compared to 46 percent of followers and 38 percent of starters (figure 6). An early recognition of the critical importance of AI to an organization’s overall business success probably helped frontrunners in shaping a different AI implementation plan—one that looks at a holistic adoption of AI across the enterprise. The survey indicates that a sizable number of frontrunners had launched an AI center of excellence, and had put in place a comprehensive, companywide strategy for AI adoptions that departments had to follow (figure 4).

What is ML in finance?

For example, with Yokoy, detecting duplicate payments is fully automated and is a matter of seconds, no human input being required. Complying with legal and regulatory requirements is essential for the responsible and compliant use of AI in spend management. Next to these use cases, AI algorithms can be used to match invoices with purchase orders and receipts, ensuring that the amounts and details on the invoice are correct.

No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Learn about Deloitte’s offerings, people, and culture as a global provider of audit, assurance, consulting, financial advisory, risk advisory, tax, and related services. Computer vision is the ability of computers to identify objects, scenes, and activities in a single image or a sequence of events. The technology analyzes digital images and videos to create classification or high-level descriptions that can be used for decision-making. User experience could help alleviate the “last mile” challenge of getting executives to take action based on the insights generated from AI.





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