Font Types: What These 4 Say About Your Brand


Slab serifs are the fonts with the most impressive, large serifs. Later they evolved into some more genteel forms like the ever-popular Clarendon, that could work for longer paragraphs of text. Before we delve into the world of fonts types and font styles, it can be helpful to understand a few things about the anatomy of type. All fonts sit on an invisible plane called a baseline—think of it as the blue lines on your loose leaf paper—and have an invisible center line called a mean line. It’s worth emphasising that not all script typefaces mimic cursive writing. Discarding serifs as the regalia of the past not only presented design challenges for early 20th century typographers, it brought them into conflict with the right.

  • They are commonly used in long blocks of text, such as books and newspapers.
  • So, sans serif fonts are widely used to create modern, simple, and efficient websites or mobile apps.
  • However, they should still be able to convey the intended message effectively.
  • They take inspiration from historical practice in which most logo designs, headlines and shop fronts used custom-designs by engravers and sign painters.
  • Even within this one designation, there are tons of smaller classifications (Old Style, Classical, Neo-Classical, Transitional, to name a few).

When using script fonts, it’s important to consider legibility and readability. Due to their decorative nature, script fonts may not be suitable for large blocks of text or small font sizes. Instead, they shine when used sparingly for titles, headings, or short snippets of text.


How do you choose a font?

The minimalist nature of modern fonts allows them to be highly adaptable to different visual contexts. Whether it’s a sleek website interface or an elegant logo, these fonts effortlessly convey a sense of modernity and simplicity. Their straightforward design ensures legibility, making them suitable for both digital and print media.


This font is only available for personal use though, so make sure you read the small print before using it. Inspired by This is America, Childish Gambino’s hit song of 2018, America boasts large dramatic capitals and a natural flowing stroke. This bold textured script font features a full upper- and lower-case character set, plus several alternate characters. choosing fonts for website Given the variety in decorative font options, the impact they can have on a brand differs. Decorative fonts can take inspiration from many aesthetics, be it a vintage stenciled font, an elegant calligraphic font, or a chunky slab-serif. Using a script font for your brand is a great way to add a luxurious or retro flair to a brand identity.


Narrow fonts have a much smaller “Advance Width” than most fonts, especially when compared to other fonts in the same family. Overall these fonts look have a narrower width witch can be helpful for including more characters in a single line. Light fonts often are the smallest in a font family, but also can be individual fonts.

What Types of Fonts Exist 





你的電子郵件位址並不會被公開。 必要欄位標記為 *